Segmentation based on actions, not words. Big data is big business. But if you don’t know how to use that data, it can be a ‘big’ waste of your money. CultureWaves® VOICE product observes more than 160 billion daily behaviors and interactions on computers, tablets and smartphones and applies a proven needs-based human intelligence filter to add a personality to the data it collects. Our client list includes some of the best known brands in the world and provides them with the perspective and real time evidence around the evolution of their customer and category. Most importantly, VOICE produces actionable insights that will help you identify WHY your target is doing what it does, and identify specific opportunities leveraging what they will do NEXT. CultureWaves can help you be first faster, and stay first longer!